Explain+how+principles+that+define+the+socio-cultural+level+of+analysis+may+be+demonstrated+in+research

In order to carry out an experiment that is based on the behaviors of people, researchers have to gather data naturalistically. Participant observation, interviews, and focus groups are used to collect data because they require researchers to develop overt observations, which lead to trusting relationships between the participant and the researcher, or covert observations, which lead to discreet data collection methods. Because people are social creatures and have a desire to belong to a group, researchers must make their participants feel comfortable around them in order to obtain the best results.