Helene Grauer: Discuss how and why particular methods are used at the cognitive level of analysis

Cognitive psychologists traditionally favor the controlled experiment that takes place in the laboratory
Strength: all variables can be controlled
Weakness: Experimental research may suffer from artificiality

Case Studies
-strength: can offer insight into developmental factors
-weakness: ethical issues (ex. cases of children who have suffered abuse)
Neuro-imaging technologies
-scientists can now study active brain areas of people at different actions
-can also research how cognitive processes can be disrupted by brain damage